How can small brands become more persuasive on Instagram?

Did you know that using persuasive marketing psychology can make your brand more engaging & effective on Instagram?

You can learn to post with purpose and more clarity on social media when you find your WHY.

Marketing psychology on Instagram

Social media marketing can be time-consuming & confusing, agreed?

Business owners need a way to stand out in an oversaturated platform.

It’s short-sighted & cynical to believe you can quickly shift a few products or gain some clients with a few social media posts.

Your followers’ brains are much more discerning than that.

Brain candy

However, like all of us, your followers’ brains often act on instinct.

It’s quicker & more predictable.

But it’s not always logical.

Would it help to know how to build trust in your brand by appealing to your followers’ instincts?

The answer is marketing psychology.

Using it, you can create simple, authentic content to cut through the noise on social media.

Close-up of open hands holding small golden eggs towards the camera.

What is neuromarketing?

Think of it as the place where a neuroscientist, psychologist & marketer meet up for coffee & chat.

Many big, global brands have been using neuromarketing for years.

But most smaller brands haven’t grasped that they too can experiment with these scientific findings, without having to do big budget research.

Smaller brands are missing a trick

The big brand science is all out there.

And I’ve sifted the research for marketing gold dust, so you don’t have to.

Welcome to marketing psychology made simple for busy business owners.

How can you make marketing psychology work hard for your brand?

Little by little, with everything you post …

There’s no marketing silver bullet.

But by including these techniques from marketing psychology, you can make incremental gains that all add up.

Whatever niche you’re in, you can use neuromarketing techniques to build your content playbook.

It suits the low-key aesthetic that followers now crave on social media.

You get to be more consistent, as you know what content is coming next.

It removes the pressure on you to always be creating & any need for perfection when you post.

With increased clarity & reduced perfectionism, you get more time to focus on marketing that works. And less time agonising over content creation.

  • Learn what works.
  • Post with conviction, knowing your content has purpose.
  • Post with clarity, knowing you’ve go-to themes that help build trust in your brand.
  • Discover usable insights about your followers’ psychology along the way.

How to get started with marketing psychology on Instagram

Ready to dip your toe?

Start with my marketing psychology resource library.

If you’re fascinated by what’s your discover, you’ll need my free Quickstart Guide. It walks you through the 3-item capsule wardrobe of neuromarketing on Instagram to build trust in your brand.

You’ll get a list of content ideas you can action straightaway.

Instagram post paralysis? It’s over.




Marketers & copywriters — I help you do your own marketing, with a twist of psychology.

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Virtual Gold Dust | Sue Moore

Virtual Gold Dust | Sue Moore

Marketers & copywriters — I help you do your own marketing, with a twist of psychology.

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