We all want to build a content strategy that keeps us top-of-mind for potential clients. But does marketing effort always lead to outcome? In other words, is the juice worth the squeeze? Not always, in my experience as a marketer. Here’s the problem. You want marketing to open doors for your business. Ideas often aren’t the issue. Most marketers I know have got notebooks full of ideas. The…

Created to mark UK pubs opening up again, the new Guinness ad is a lesson in marketing psychology magic. Or just proof, in ad form, that good things really do come to those who wait. Specifically if you’re holding your breath for Lockdown Exit. Here’s why ‘Welcome Back’ is #Loxit…

Did you know that using persuasive marketing psychology can make your brand more engaging & effective on Instagram? You can learn to post with purpose and more clarity on social media when you find your WHY. Marketing psychology on Instagram Social media marketing can be time-consuming & confusing, agreed? Business owners need a way…

Where to put Instagrammable vignettes in your business Bloggers or small businesses — are you making the most of a huge marketing opportunity by creating Instagrammable style spots? You’re missing out if you’re not planning how to get your space ready for sharing on social media. What if you don’t know where to start? Take the guesswork out…

Squaring up — should Instagrammable be a commercial goal? What does Instagrammable even mean? “To Instagram” is now a verb. People already talk about Instagramming a space or an experience. That means that Instagrammable is not the future of social media marketing. It’s the present. “Instagrammable” is now a well-used search term. Type it into Google search to see…

Planning a city break in Palma de Mallorca? Take this Palma Instatour, which shows you the top city spots for beautiful photographs. — Meet the moment Like many Instatours, this is not about mindless snapping. It’s about being uplifted by everyday beauty. Don’t click quickly and move on. Savour the view. Appreciate its beauty through your camera.

Visiting Copenhagen? Take our Copenhagen Instatour, which shows you our top city spots for beautiful Instagram images. — Making mindful memories Our Copenhagen Instatour is not about mindless snapping. It’s about being uplifted by everyday beauty. We don’t suggest you click quickly and move on. Take the time to smell the flowers and listen to the birds. Throw in a coffee break too. It’s totally possible to savour the moment and…

First published in the Daily Telegraph Weighing up the most suitable footwear for our Roman walk, I suspect my travelling shoes could decide my path, or at least my mood. Mindful of the gospel according to Marilyn Monroe — “give a girl the right shoes, and she can conquer the…