PinnedBrand naming & copy psychology: 5 steps to the right name for your servicesAs a marketer, I get asked about brand naming all the time. It’s one of the most important decisions you’ll make for your business and it’s not always easy. Copywriter confession about brand naming questions I get alarmed when I see “help” posts in marketing groups asking for quick ideas for choosing names for brands or…Messaging15 min readMessaging15 min read
PinnedWhy are virtual coworking spaces so popular?The surprising psychology behind our online coworking buddies The traditional office has evolved beyond recognition since 2020. That means all kinds of coworking spaces are a vital part of the future of work. Remote workers and freelancers continue to search for ways to make flexible working as productive as possible. A coworking space is one useful tool. This…Coworking9 min readCoworking9 min read
PinnedMarketer marketing yourself? 3 content essentialsWe all want to build a content strategy that keeps us top-of-mind for potential clients. But does marketing effort always lead to outcome? In other words, is the juice worth the squeeze? Not always, in my experience as a marketer. Here’s the problem. You want marketing to open doors for your business. Ideas often aren’t the issue. Most marketers I know have got notebooks full of ideas. The…Marketing8 min readMarketing8 min read
PinnedGuinness brews up magnetic content just in time for LoxitCreated to mark UK pubs opening up again, the new Guinness ad is a lesson in marketing psychology magic. Or just proof, in ad form, that good things really do come to those who wait. Specifically if you’re holding your breath for Lockdown Exit. Here’s why ‘Welcome Back’ is #Loxit…Marketing4 min readMarketing4 min read
